Parents are a sizable group, steadily accounting for more than 60 million of the population in recent decades. But the numerous demographic subsets make parents an unlikely interest group when race, socioeconomic status, geography, and other factors are better hot-button issues. Until, that is, about two weeks ago, when nearly every notable Republican 2024 presidential candidate attended a Philadelphia Moms for Liberty summit to campaign, and people took notice. “What we’ve seen across this country,” said Florida Gov. Ron DeSantis on June 30, “in recent years is awakening the most powerful political force in this country, Mama Bears, and they’re ready to roll.”