American consumers started boycotting Target in May, after the retail chain rolled out its Pride collection, which included some items that targeted children, including books, home décor products, and transgender swimsuits for adults with a “tuck-friendly” feature. In the first two weeks of May, when the company’s Pride controversy began to go viral, its market capitalization declined by $1.85 billion. …Total institutional inflows for Target were about $35 million in Q2 compared with $2.14 billion in the first quarter, according to data from MarketBeat. Meanwhile, total outflows for Q2 were $91.4 million, down from $1.07 billion in the previous quarter. …Target’s Pride campaign and its financial support to organizations such as GLSEN that facilitate “secret gender transitions for kids” raises concerns regarding child protection laws of various states and also the economic interest of the company’s shareholders, it stated.
