“Consumers are now seeing a double hit to their pocketbooks, with everyday expenses like rent and gas rising, while the big holiday shopping season is going to get more expensive,” says Vivek Pandya, lead analyst, Adobe Digital Insights, in the report. Although prices remain high, Adobe expects e-commerce to account for at least 25 percent of the overall holiday sales. Shoppers headed to the market early by almost a month this year, mainly due to supply chain constraints that many fear might lead to products going out of stock. In October, shoppers saw over two billion out-of-stock messages online.
