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An Update on Disney’s Commitment to the Woke Agenda – by Consumer Research

The purpose of this post is to introduce readers to Consumers’ Research. This organization keeps consumers alert regarding companies that are going woke.

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Emails are sent to subscribers when Executive Director, Will Hild becomes aware of new woke organizations.

This email was copied and pasted from my email box:

Michael,Despite the pushback and plummeting viewership, Disney has decided to double down on woke. The children’s entertainment studio announced that the latest season of the popular sci-fi series “Doctor Who” is coming to Disney+ and promised pointed progressive commentary even more aggressive than previous seasons.
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Producer Russell T. Davies claimed in a Rolling Stone interview that the beloved show has always been filled with woke politics.

“Doctor Who has always been socially progressive, but the commentary this time around seems even more pointed than Davies’ last stint,” Rolling Stone writer Alan Sepinwall wrote. “The Doctor’s trusty sonic screwdriver has been redesigned to resemble a remote control or flip phone, because Davies worried that the old sonic looked too much like a gun, which would encourage kids to pretend to shoot at one another.”

Sepinwall also wrote that “A recent special gave beloved Doctor Who character Donna Noble a nonbinary child, whom she fiercely defended against transphobes.”

“I think our rights are in danger. I’m talking as someone who’s lived through gay liberation, all the way through the AIDS crisis, all the way through to the freedoms that we have now. I can see them spinning and being endangered, so there’s no choice in this.” – Russell T. Davies.
This is a bizarre move for Disney considering they just admitted in their quarterly SEC filings that they are fundamentally disconnected from their consumers’ viewing desires and habits and that it’s hurting their bottom line. Disney specifically noted the cultural divide between their overtly woke content, like its new non-binary Star Wars character, and consumers who are tired of radical politics shoved in their kids’ faces.

If Disney’s excuse for pushing woke ideology is that it is simply incompetent and out of touch, the plans for the next season of “Doctor Who” seem to confirm: nothing’s changed at the House of Mouse.

Onwards,
Will

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Will Hild
Executive Director
Consumers’ Research

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